Better numbers for the next service review.

Field guides on no-shows, menu engineering, prime cost, delivery margins, seasonality, and guest loyalty — written for restaurant, café, and hotel F&B teams.

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Marketing

4 articles on Marketing

Each guide connects an F&B decision to the guest experience, the team workflow, and a number worth reviewing.

Explore the full guest journey →

Revenue growth · 7 min read

Delivery apps rent you guests. Direct channels let you keep them.

How to balance aggregator reach with commission-free ordering, first-party guest data, and loyalty you own.

Delivery · Marketing

Planning & forecasting · 7 min read

Planning for peak and off-season in tourist destinations

Revenue in resort and city-break markets can swing two to five times across the year. Plan menus, staffing, and marketing for both sides of it.

Forecasting · MENA

Guest experience · 7 min read

Guest lifetime value: loyalty that rewards the right regulars

Stop giving the same discount to everyone. Recognise frequency, spend, and occasions, and measure the return on every reward.

Loyalty · Guest data

Marketing · 6 min read

Judge restaurant marketing by seated covers, not clicks

Follow each campaign through the booking to the attended visit, and send that outcome back to your ad platforms.

Marketing · KPIs